The Hype Video was the opening moment of the 2025 Roblox Developer’s Conference, the very first thing audiences saw as the livestream began, setting the tone for everything that followed. 

More than a trailer, it was Roblox’s boldest statement of the year, showing the world who they are and where they’re headed. The film shaped first impressions, energized the community, and signaled to developers, creators, and the broader industry that Roblox is not just a platform, but a movement.

We partnered with Nexus, who led animation, and Roblox’s internal creative team to produce one of the most important and visible pieces of the entire event.