Following the success of the Invisible Museum, DDB SF was tasked with creating and producing the first ever New Yorker Magazine Augmented Reality experience.

The AR experience is available via Uncovr, a custom-built augmented-reality app that transforms the printed page into an interactive experience that readers can explore. The app allows readers to interact with full-page Qualcomm advertisements found in the front and back of the issue.

An absolute amazing production experience to scale down the production into the print world.

Click to read the AdAge article
Click to read the Mashable article
Click to read the Adweek article