For the past 30 years, MetLife had been known as a friendly retail insurance company using the lovable Peanuts® characters as its primary branding device.

But in 2016, the entire business changed, becoming a B2B company focused on employee benefits and thought leadership for businesses that range from having as few as 2 employees to as many as 10,000+. So we debuted a new look for the brand, devoid of Snoopy, and made a new pledge: to be for the workforce.

Midway through the Workforce website project, the clients decided they wanted to create the hardcoded site into a CMS. Thankfully, we had an awesome development team (14Four in WA), who round after round of updates, they kept everyone smiling at the end :)

I was the Lead Producer on this website