Henkel (Got2B’s parent company) tasked DDB SF to come up with an easy, efficient way for fans and clients to create and post content featuring Got2B’s products. That’s how #got2standout was born.

Working on the Tumblr platform, we enlisted HAUS in LA to build an engine that could scrape the hashtag from social media posts. The content was then uploaded to an organized folder within the Got2standout Tumblr account where an admin could approve content which led to constant, new, and fresh UGC content. Henkel also easily can add influencer videos and imagery to showcase new products. I was the Lead Producer for this blog.

http://got2standout.tumblr.com