Oh. So. Pro.

I was excited to partner with Apple on one of the iPhone 13 Pro launch films for their annual September Keynote event.

This film highlights several new upgrades like the 120 Hz ProMotion display, which is up to twice as smooth as the 60 Hz screens on recent iPhones. To put this in real-world terms, you’ll notice a lot more fluidity when scrolling through webpages or flipping through your camera roll, and your favorite shows, movies and games will be capable of playing more smoothly. As well as the Super Retina XDR display and the A15 processors in the iPhone 13 series promise a notable boost in battery life.

With just 5.5 weeks until launch, what was a drop kit remote shoot quickly became a live 3 day shoot in Sunnyvale and a 1 day remote shoot in Korea. Insane undertaking yet we managed to get it all done. I led the production for Apple alongside veteran freelance internal CDs and our awesome creative/production partner Trollback.