Picture this:
We had 30 days to secure a location in Malibu, re-create the iconic “Barbie Malibu Dreamhouse” (in real person scale) & film with Ibtihaj Mohammad, the “Barbie Shero”! The results - incredible media hits & the stay of a lifetime!

I led the production for this “Only On Airbnb” experience alongside my photo EP colleague, Jacqueline Fodor. We worked together with a slew of other cross functional departments including creative, marketing, comms, PR, social, influencer partnerships teams and others,. All in all, we produced 7 pieces of video content in just 7 (that’s right, seven!) days. Just check out all the press we received for this MASSIVE undertaking with a very limited budget.

2020 Webby Winner - Social - Travel (Series & Campaigns)

Mattel Announcement