Airbnb.org launched in December 2020 as a nonprofit that opens homes in times of crisis is inspired by their host community, who have been opening their doors since 2012 to provide people with places to stay during emergencies around the world. With the help of dedicated partners like the IFRC and donations from the community, over 75,000 people in 104 countries have been housed to date.

As an independently operated 501(c)(3), Airbnb.org is committed to ensuring this meaningful work continues.

This was a full 360 campaign launch including paid media around a hero video and social posts inclusive of IG stories, The Airbnb x Mercy Corps partner video, announcement emails, website, photography, illustration, partner posts and a blanket for hosts.

COMMUNITY MURAL
To celebrate the grassroots community of hosts who made this new organization possible, we worked with the legendary Timothy Goodman to create a mural that brought to life the heartfelt and moving words of our community, using quotes from real hosts about why they chose to open their homes in a time of crisis.

POSTERS
Bold, graphic posters inspired by the language of modern day activism and quotes from our hosts, were crafted to engage the internal Airbnb community.

I led the production for the brand launch + social campaign working with our internal creatives and the uber talented team at Bali Prod with Director Charlie Balch.