Picture this:
We had 30 days to secure a location in Malibu, re-create the iconic “Barbie Malibu Dreamhouse” (in real person scale) & film with Ibtihaj Mohammad, the “Barbie Shero”! The results - incredible media hits & the stay of a lifetime!
I led the production for this “Only On Airbnb” experience alongside my photo EP colleague, Jacqueline Fodor. We worked together with a slew of other cross functional departments including creative, marketing, comms, PR, social, influencer partnerships teams and others,. All in all, we produced 7 pieces of video content in just 7 (that’s right, seven!) days. Just check out all the press we received for this MASSIVE undertaking with a very limited budget.
Oh. So. Pro.
I was excited to partner with Apple on one of the iPhone 13 Pro launch films for their annual September Keynote event.
This film highlights several new upgrades like the 120 Hz ProMotion display, which is up to twice as smooth as the 60 Hz screens on recent iPhones. To put this in real-world terms, you’ll notice a lot more fluidity when scrolling through webpages or flipping through your camera roll, and your favorite shows, movies and games will be capable of playing more smoothly. As well as the Super Retina XDR display and the A15 processors in the iPhone 13 series promise a notable boost in battery life.
With just 5.5 weeks until launch, what was a drop kit remote shoot quickly became a live 3 day shoot in Sunnyvale and a 1 day remote shoot in Korea. Insane undertaking yet we managed to get it all done. I led the production for Apple alongside veteran freelance internal CDs and our awesome creative/production partner Trollback.
The Voyager Scholarship was created by the Obamas and Brian Chesky, Airbnb CEO, to help shape such leaders. Even though they come from different backgrounds, both the President and Brian believe that exposure to new places and experiences generates understanding, empathy, and cooperation which equips the next generation to create meaningful change.
This scholarship gives college students financial aid to alleviate the burden of college debt, meaningful travel experiences to expand their horizons, and a network of mentors and leaders to support them.
Working with the talented team of Airbnb creatives, Manual and Jam3, I led the production for this landing experience.
Brought to life for the first time at the 2016 Consumer Electronics Show (CES) in Las Vegas, the Qualcomm Invisible Museum highlights Qualcomm's contributions to smart homes, smart cities, cognitive technology, mobile experiences and connectivity—bringing to life the unseen technologies that are changing the way we live.
Working with a variety of incredible vendors and a 7 figure budget, to create this unforgettable, show stopping Augmented Reality activation, I led the full scale production working with our internal DDB cross functional SF teams, Nexus Productions in the UK and our clients at Qualcomm.
From app creation and development, pedestal lighting and design, art direction, animation, storytelling, set design and event production, this was truly an amazing team effort.
Click to see more info on Qualcomm’s website
Click to read the coverage at 2016’s SXSW Mashable House
Click to read the Digital Trends article from 2016 CES
Following the success of the Invisible Museum, DDB SF was tasked with creating and producing the first ever New Yorker Magazine Augmented Reality experience.
The AR experience is available via Uncovr, a custom-built augmented-reality app that transforms the printed page into an interactive experience that readers can explore. The app allows readers to interact with full-page Qualcomm advertisements found in the front and back of the issue.
An absolute amazing production experience to scale down the production into the print world.
Click to read the AdAge article
Click to read the Mashable article
Click to read the Adweek article
This year donors and hosts helped us provide free, emergency housing to tens of thousands of people globally. We responded to earthquakes in Japan, wildfires in Chile, floods in Brazil, hurricanes in the Southeastern US, floods in Spain, and dozens of other disasters.Thanks to our community for making this work possible.
Learn more about how to get involved at airbnb.org.
Airbnb.org launched in December 2020 as a nonprofit that opens homes in times of crisis is inspired by their host community, who have been opening their doors since 2012 to provide people with places to stay during emergencies around the world. With the help of dedicated partners like the IFRC and donations from the community, over 75,000 people in 104 countries have been housed to date.
As an independently operated 501(c)(3), Airbnb.org is committed to ensuring this meaningful work continues.
This was a full 360 campaign launch including paid media around a hero video and social posts inclusive of IG stories, The Airbnb x Mercy Corps partner video, announcement emails, website, photography, illustration, partner posts and a blanket for hosts.
COMMUNITY MURAL
To celebrate the grassroots community of hosts who made this new organization possible, we worked with the legendary Timothy Goodman to create a mural that brought to life the heartfelt and moving words of our community, using quotes from real hosts about why they chose to open their homes in a time of crisis.
POSTERS
Bold, graphic posters inspired by the language of modern day activism and quotes from our hosts, were crafted to engage the internal Airbnb community.
I led the production for the brand launch + social campaign working with our internal creatives and the uber talented team at Bali Prod with Director Charlie Balch.
To raise awareness of the Refugee Olympic Team and the 100 million displaced people they represent, Airbnb.org hosted a dedicated gathering space throughout the Paris Olympic Games.
This space was designed to be a welcoming environment where the Airbnb employee community and refugee athletes could watch events, relax, and engage in meaningful conversations.
Situated in the picturesque Jardins du Pont Neuf along the Seine, the space featured art and objects celebrating the IOC Refugee Olympic Team and educated visitors about Airbnb.org’s ongoing efforts to provide housing for refugees and asylum seekers.
Team:
Executive Producer: Jessie Freeman
Head of Creative: Randy Pikul
Head of Interiors: Rebecca Fairman
Graphics / Creative Production: Creative Drinking Agency
Learn. Engage. Solve.
Where will digital transformation go next? Discover the unknowns, challenges, and opportunities facing business—and start solving for them. Say hello to tomorrow. It’s here today at Next.
I oversaw event production & experiential activations along with an awesome team of Googlers & GPJ for the Google Cloud Next Developers Conference at Google HQ.
Actor Gavin Casalegno (and a few other friends) teamed up with the iconic brand, Bomb Pop for a social media takeover to help promote National Bomb Pop Day this June.
These carefree, summer themed Gavin-personalized videos launched on TikTok, Snapchat and YouTube.
I co-led the live action shoot as I started at GALE (agency) just 9 days before the shoot & solely led post production with a remote team for both video + photography.
Afterpay allows shoppers to purchase their favorite items for 25% upfront and the rest of the payments over 6 weeks. First demo video of its kind. This was an entirely remote shoot (COVID-19 style) with the Afterpay creatives and the awesome production company, Fellow.
I was the EP for these global videos (inclusive of broadcast in the UK).
Earlier this year, devastating floods displaced more than 600,000 people in Southern Brazil. Airbnb.org partnered with the state government and local nonprofits to offer free, temporary housing to people displaced from their homes, as well as first responders and volunteers in the region.
Vanderson Chaves, a Paralympic fencer who had competed in the Tokyo and Rio Paralympic Games, was among those whose home was devastated by the floods in Porto Alegre.
Not only did Chaves lose his medals and equipment during the floods, but he also thought he had lost his shot at going to the Paris games. Airbnb.org heard of Vanderson’s story and provided him free, temporary housing in a wheelchair-accessible home near his training center so he could keep preparing for the Paris Games. He found out he made the Brazilian Paralympic team and would compete in the Paralympic Games Paris 2024 during his Airbnb.org stay.
Team:
Executive Producer: Jessie Freeman
Head of Creative: Randy Pikul
Director & CD: Alfredo Adan Roses
DP: Leo Kawabe
Editor: Renato Cabral
Color: lan Pasqualino
Sound: Carbono Sound Lab
Photographer: Carlos Macedo
In 2021:
The team at Cogs and Marvel partnered with Adobe to design and produce this year’s Adobe Field Trip, an annual experience for Adobe families that showcases the best of Adobe creativity, culture, and community. This year, we created a virtual field trip to disparate worlds, from outer space to a coral reef. Harnessing a broad array of Adobe products, we produced a hybrid live action and animated show, featuring bespoke illustration, animation, scripted sequences, and original music. With a talented collection of actors, guest appearances, and Adobe's employees and partners, we explored movement, meditation, our senses, science, art, food, and more.
Nominated for Best Internal Company Event - The Drum Awards B2B
In 2020:
Cogs & Marvel’s team of designers, writers, producers, creative technologists, and backend engineers have designed and shot all original content (socially distanced, of course) and have hosted livestreams in built and branded environments across categories of wellness, art, STEM, cooking, Adobe product learning, and gamified collaborations. And because we wanted to unify the weeklong program as a connected journey, we also built an app to serve as a "remote control" to the entire experience.
This time has challenged us to reimagine how workplaces can stay connected, inspired, and supported through creative storytelling and clever technology applications.
- 15 livestream videos (a combination of styled sets at The Archery in SF & work from home setups connected to BlueJeans PrimeTime)
- 42 original translated pieces of video content (7 videos in 6 languages)
- 17 Art and activity cards that were beautifully designed and translated in 6 languages
- Two 3D virtual world experiences
- 3 Headspace meditation content pieces
- A Hip Hop dance video, Flash Mob video and a highlight reel
I led both productions during COVID; managed our internal creative & production teams ( Avocados + Coconuts & Double Denim) and was client facing with the cross functional teams at Adobe.
Outdoorsy Summer 2022 Demand Campaign
There’s always a reason to Get Outta Here. That’s why we’re giving away a $1000 RV trip every week for the next six weeks. To enter, tell us - in just four words - why you gotta Get Outta Here.
Landing Page, OTT, Social Videos - I was the EP on this project working with a wonderful group of remote art directors, writers, and producers.
I co-produced 10 interactive bus shelters for the Brita / Steph Curry campaign in San Francisco. User could take a picture directly from the bus shelter, have their face comped on to Steph Curry's body and text the final image to themselves to post directly to social media.
We worked with InWindow Outdoor as our Digital OOH vendor.
COVID-19 has halted mostly everything production wise on the planet, however it hasn’t stopped the Crystal Dynamics teams from working feverishly on the forthcoming, eagerly awaited Avengers video game releasing in September.
I was brought in by Mortar Agency to lead the production (COVID-19 style), successfully resource & manage the entire post production team all within a 2.5 week turnaround time for this trailer release.
Click to see the press article
This experience has proven to me that nothing is impossible!
The Human Component, a BBC Storyworks series showcasing innovative technologies dedicated to fostering a resilient planet, stronger societies, and healthier communities.
Our segment shines a light on Airbnb.org's collaboration with USA for UNHCR in response to the devastating earthquakes in Türkiye and Syria last year.
Discover more about Airbnb.org's story and explore the entire series to witness how technology can be a force for good in supporting communities in need.
I led the production with our internal teams alongside the BBC teams of creatives and producers.
After a series of earthquakes struck Türkiye and Syria, Airbnb.org teamed up with organizations like GOAL to provide temporary stays for first responders and relief workers who led search-and-rescue operations and helped survivors. Airbnb.org helped connect more than 1,600 displaced individuals and first responders to emergency stays.
The team traveled through Adana and Gaziantep Türkiye to capture these beautiful stories about the GOAL staff members who were directly impacted by the earthquakes.
I was the EP and led the creative production. Our team included Amy Pereira (Creative Director) and Balazs Gardi - photographer/director, and DP - Ben Stamper.
On August 8, 2023, fierce winds propelled wildfires across central and western Maui, one of the Hawaiian islands in the U.S. They leveled the city of Lahaina and destroyed swaths of the island’s more rural Upcountry region. Close to 100 people died in the blaze, and more than 7,400 people in Lahaina lost their homes.
One week later, Hawai‘i governor Josh Green and Airbnb.org jointly announced that Airbnb.org would work with our partner organizations and the State of Hawai‘i Department of Human Services to find temporary housing for at least 1,000 people displaced by the fires.
I was the EP and led the creative production. Our team included Amy Pereira (Creative Director) and Brendan George Ko - photographer/director, and DP - Jon Spencer.
Zyad and Suozan are among more than 110 million forcibly displaced people in the world today. They lived for over a decade as refugees in Jordan, where they welcomed three sons to the family. Life there was difficult. Zyad worked constantly, but the family struggled to pay for rent, healthcare, and education. Maram was one of the top students in her class, but they couldn’t afford to send her to high school.
The family moved to the US through Welcome Corps, a program that enables groups of volunteers to sponsor refugees in their communities.
“When we arrived in America, we were looking for two things,” Zyad said. “Education for the kids… and to be in a place which allows us to grow.”
Since 2020, Airbnb.org has provided more than 1.4 million nights of free, temporary housing to more than 210,000 refugees and asylum seekers. Zyad and Suozan's stay was made possible by Airbnb.org’s Sponsorship Initiative. Announced on World Refugee Day 2023, this program provides funding and housing support to nonprofits like IRIS and Welcome Corps that connect refugees with sponsors in the US.
Working with Paul Pryor, Alfredo Adan, Tara Shupe, Jasmine Wiggins, Marguerite Carter and Whitney Fromholtz, I was the EP overseeing all production for this shoot.
In July of 2022, the Airbnb.org team engaged two Hosts and a Guest who were impacted by the war in Ukraine. We captured and shared their stories by way of our platforms to educate and, ultimately, inspire others.
I was the EP for this international photo and video shoot in Wrocław Poland and Berlin Germany, sourcing and managing all creative & production.
Amy Pereira, (Creative Director) and Sasha Arutyunova photographer/director, and DP, Ben Stamper .
When Jay and Ali’s family moved during a time of crisis, Airbnb.org hosts Susan and Steve helped transform their lives. Eight years later, the hosts and guests share a special bond.
Airbnb.org provides free emergency housing to people displaced by disasters.
Head of Creative & Design - Randy Pikul
Brand Creative Director - Alfredo Adan
Brand Creative Director - Marguerite Carter
Brand Executive Producer - Jessie Freeman
Director of Photography - Anna Franquesa Solano
Line Producer & Post Producer - Whitney Fromholtz
Editor - Austin Deery
Colorist - Maria Carretero
HIAS in Ecuador supports people like Daniela, whose family fled violence in Colombia. HIAS connects them with Hosts like Mery, who lives in a Quito neighborhood where many refugees settle. HIAS offers training on how to host people who have experienced trauma, as well as support during their stays.
I was the EP for this international film and photography shoot in Ecuador. A long form 6.5 minute film (think Chef’s Table) and two cutdowns in various ratios were produced
Airbnb Open Homes is a program that connects people with free places to stay in times of need. The program currently supports people impacted by disasters, medical patients, and refugees & asylum seekers.
Open Homes hosts and Airbnb waive all fees to extend hospitality to those that need it most. Bob & Juan are repeat Open Homes hosts, who have taken in evacuees from multiple hurricanes over the years. Jason and his wife Karen had to evacuate due to Hurricane Michael in October 2018, and stayed with Bob & Juan until it was safe to return home.
I was the EP for all Open Homes Initiatives (prior to it becoming Airbnb.org) working with tiny budgets and sourcing all local based talent shooting these videos.
Inspired by the major shift in how people are traveling and anticipating the unprecedented travel rebound, we are today introducing more than 100 upgrades to refine and improve every aspect of the Airbnb service, from our website and app to our community support and policies. The Airbnb 2021 Release adds features to give guests even more flexibility when planning their travel and to make it simple for anyone to become a Host.
I led the production on the first of its kind Airbnb product launch website.
Sharing community: Airbnb.org’s Afghan refugee program
Airbnb.org stays offer a space to rest and recover for Afghan refugees.
Today we're celebrating the first anniversary of Airbnb.org, a 501c(3) nonprofit organization that provides a place to stay for people in times of crisis.
This year Airbnb.org committed to providing temporary housing for 20,000 Afghan refugees. Thousands of Airbnb Hosts have opened their homes for free or at a discount, welcoming refugees as they get resettled in new places around the world.
When she heard about the thousands of refugees fleeing Afghanistan, Melissa was eager to help. She offered an Airbnb.org stay to a family of seven, and connected with her guests through nature and games.
“I showed the children and mother the different birds you can see here,” Melissa says. "It’s nice to see kids playing in the yard, families cooking and playing with my board games."
After fleeing Afghanistan, Shaheen received an Airbnb.org stay that gave him space to rest and recover. Leaving home has been a difficult journey, but he says he finds comfort in getting outside, meditating, and being creative. He takes walks in a park near his new home, sits at the harbor, and photographs mountains, trees, and flowers. Later, he uses the photos as references for his paintings.
“I feel like I’m staying in my own house. I cook by myself and I am enjoying this new style of life,” Shaheen says. “Even though I don't know this area, I don't know the people, I feel 100 percent safe and I am happy here.”
The generosity of Airbnb.org Hosts constantly inspires us. We're so grateful for this first year together supporting Airbnb.org, and can’t wait to see what next year brings.
I was the EP for this multi location photo and video shoot in Virginia and Texas.
Immerse Yourself in the Sights and Sounds of the Mojave Desert
Five Airbnb hosts capture the essence of life in this otherworldly, remote pocket of the American West.
Where California, Arizona, and Nevada meet in the desert is a landscape embedded with mysticism that’s been drawing pilgrims since prehistory. Within the desert, the Mojave National Preserve is a dotted line on the map encircling mesas and canyons, mountains and mines; what’s more, the entirety of this wilderness will be protected for generations to come. Local Airbnb hosts share what this surreal and special desert offers to them and to visitors, with unexpected sights — and sounds — at every turn.
I jumped in as coverage for a colleague’s vacation to cover this animation in just 1.5 weeks.
Airbnb’s Open Homes medical program supports people who need to travel for medical reasons, where the cost of temporary accommodations is a barrier to accessing life-saving treatment or critical respite. Having free, short-term housing can help ease a patient’s financial concerns, while giving them the hope and energy they need to overcome illness.
This stay, in partnership with the Ronald McDonald House Charities tells the story of Nayeli whose family was able to focus on her health through her medical journey in Kansas City.
I was the EP for all Open Homes Initiatives working with tiny budgets and sourcing all local based talent for shooting these videos.
Airbnb’s Open Homes medical program supports people who need to travel for medical reasons, where the cost of temporary accommodations is a barrier to accessing life-saving treatment or critical respite. Having free, short-term housing can help ease a patient’s financial concerns, while giving them the hope and energy they need to overcome illness.
This stay, in partnership with Cancer Support Community tells the story of Bill who was able to focus on his health through his medical journey from Missouri to Texas in receiving life saving medical treatment.
I was the Production Lead for all Open Homes Initiatives working with tiny budgets and sourcing all local based talent for shooting these videos for OH.
The Superhost community embodies everything Airbnb stands for as they’re true ambassadors of the brand. This video and award was our way of educating and celebrating them.
I was the Lead Producer for this social campaign.
Webflow Conf (formerly known as No-Code Conf) is back for another year of product launch announcements, inspiring & educational talks, and community networking.
This conference focuses on the celebration and connection of our community, customers and partners. We aim to inspire confidence and credibility in Webflow and its ability to serve customers’ needs.
Working with Trademark, and our amazing team of talented writers designers and CDs, I was in charge of leading the production of all design elements, motion graphics and event production for the conference.
Back-to-school and office supply shopping have a lot in common; there’s excitement and the energy of new possibilities in the air. If your role supports creativity, strategy, or planning, you have probably gone to the store to pick up sticky notes, notebooks, and favorite pens to bring into your first day at the office. (Of course, these days that office or cubicle might look a lot more like the corner of your home).
Everyone at Staples — from our champion promoters on the UX and design team to our collaborators on the brand strategy team — have been perfect partners to help make this vision a reality. Now, even more people will be introduced to what’s possible with visual collaboration.
"This store represents the forefront of how people are working and learning today," said Marshall Warkentin, Staples Connect's chief marketing and merchandising officer. "Since many people plan to work in a remote or hybrid environment moving forward, Staples Connect sought out the latest products to keep our customers productive, connected and engaged, no matter their location.”
Staples shoppers in the collaboration aisle — just between physical products like 3M Post-It notes and Moleskin notebooks — can engage with our activation, learning how MURAL can help anyone solve hard problems and innovate faster. The activation also introduces guided methods like design thinking and Agile, showcasing how knowledge workers around the world strategize and plan, research and design new products, engage clients in an immersive way, and much more. MURAL and Staples have also worked together to train the store associates in visual collaboration best practices to help guide interested shoppers in evaluating the platform as a solution. And, of course, store guests can scan a QR code to learn more — or create a free MURAL membership.
MURAL provides a free forever plan for anyone to quickly sign up. Because visual collaboration and facilitation are critical skills for professional success, MURAL also offers free memberships to students and educators around the world. And when traditional office supplies — and digital collaboration — are equally accessible to everyone, even more amazing ideas will emerge and more hard problems will be solved.
Visual collaboration with MURAL gives everyone a shared space to communicate what’s on their minds and build off each other’s ideas. MURAL is a vital piece in your team’s collaboration stack, designed to keep work moving forward whether your teams are remote, hybrid, or still figuring it out.
Work is not a place, it's everything we accomplish together!
Did you know that not all companies are remote-first like MURAL? It's true! Some teams who just learned how to work remotely over the past year are now grappling with figuring out how to collaborate in a hybrid setup – when some people are in offices and some are at home or other remote locations. Unsurprisingly, many people are skeptical that hybrid can be a success.
Enter our latest value prop video: Mural for Hybrid Teams: Work Is Not a Place!
This fun, fast-paced video shows the vision for inclusive, async-friendly, and digital-first meetings featuring Mural.
Collaboration is hard. That's why product, consulting, sales, executive, and customer success leaders go to MURAL to run productive meetings and workshops, guiding their teams to do the best work of their lives.
These videos highlight all the awesome new things team leaders can do with MURAL.
We worked with the awesome team at Double Denim in LA. I was EP for these spots.
MURAL enables innovative teams to think and collaborate visually to solve important problems. People benefit from MURAL’s speed and ease of use in creating diagrams, which are popular in design thinking and agile methodologies, as well as tools to facilitate more impactful meetings and workshops.
This is the Meet MURAL video introducing Mural to those who are unaware but should be aware. I was the EP for all things Mural.
Nothing is more personal than redesigning an agency’s website when you’re working at THE agency. Creating a website mostly in greyscale tones, the creative team at ARGONAUT had a wishlist for what makes ARGONAUT so awesome and mysterious.
I led the production of the website. Every department had something to add: creative teams (well, obviously), art buying for great imagery selections, motion graphics (a personal connection) for the slow and eerie fog animations on the Golden Gate Bridge imagery & our dev vendor who had to build a site that was not only completely customizable but also quickly editable.
From showcasing magazine ads, social campaigns and broadcast spots… The result = perfection!
Henkel (Got2B’s parent company) tasked DDB SF to come up with an easy, efficient way for fans and clients to create and post content featuring Got2B’s products. That’s how #got2standout was born.
Working on the Tumblr platform, we enlisted HAUS in LA to build an engine that could scrape the hashtag from social media posts. The content was then uploaded to an organized folder within the Got2standout Tumblr account where an admin could approve content which led to constant, new, and fresh UGC content. Henkel also easily can add influencer videos and imagery to showcase new products. I was the Lead Producer for this blog.
In 2005, I decided to take a chance to move to Brazil and live the dream. In this case, it was creating and producing kiteboarding tours and events across the northeast coast of Brazil. We called it “Kite Adventures”. This was when kiteboarding was becoming popular around the world and it was one of those “can’t look back and say I didn’t” situations.
We expanded around the world and opened 7 locations. I was responsible for all travel production, advertising, marketing and all client relationships for over 5 years. It was the job of a lifetime!
This was a really fun project. Ok, the road stories were the best part BUT still great clients and a really fun blog to produce. A mix of UGC & client created content, a win win!
When Facebook Apps were all the rage.. This was the Activision Call of Duty’s game page on Facebook where players could visit, watch videos and learn about game play.
The Adobe Lightroom team wanted to celebrate the release of Lightroom 4 with a campaign celebrating travel photography and capitalizing on the new Lightroom 4 features geared towards travel photographers. The team launched “Around the World with Lightroom” – a travel photography contest offering a grand prize photo expedition to Chiang Mai, Thailand with world-renowned photographer and photojournalist Steve McCurry.
The campaign undertook a multifaceted approach and robust content strategy across owned social properties, to stimulate engagement with Lightroom 4 among the travel photography community. I produced and managed the team responsible for the custom application hosted on the Lightroom’s Facebook page, which served as the program hub to inform Lightroom fans about the contest and prizing, capture submissions, and display a gallery of submitted images.
We worked with the guys over at Kamp Grizzly in OR to create a story about how great wood is pulling inspiration from an infographic. I was the Lead Producer for this video.
Intel’s Processor Selector Mobile Site
This was such a great opportunity to focus and highlight all the great things Best Buy is doing from a sustainability perspective. I was the lead producer on this microsite.
Tylenol has taken its sponsorship of Nascar a step further by introducing a campaign centered on a spot called “The Feel Better Fast Show,” featuring four Nascar drivers in a talk show-type setting. What better way to view all content for TV, radio and at-track promotion than an interactive website hub. I was the Lead Producer for this hub.
The creatives really wanted to be cheeky with this BRITA ad, Santa really looks great.
I had to show one banner ad, didn’t I?
Fracking is a very important discussion within the oil industry. Shell teamed up with a documentary filmmaker to promote and create buzz around the realities of drilling. The Shell sponsored Rational Middle site included an interactive infographic header, movie series embeds and social components. I was the Lead Producer on this website.
For the past 30 years, MetLife had been known as a friendly retail insurance company using the lovable Peanuts® characters as its primary branding device.
But in 2016, the entire business changed, becoming a B2B company focused on employee benefits and thought leadership for businesses that range from having as few as 2 employees to as many as 10,000+. So we debuted a new look for the brand, devoid of Snoopy, and made a new pledge: to be for the workforce.
Midway through the Workforce website project, the clients decided they wanted to create the hardcoded site into a CMS. Thankfully, we had an awesome development team (14Four in WA), who round after round of updates, they kept everyone smiling at the end :)
I was the Lead Producer on this website
Every producer has been tasked with the mission to deliver across the board. So when I received a call from a friend of a friend who needed a website redesign for their client STAT, I knew what needed to get done.
Luckily, since I’ve worked at so many agencies through the years, I was able to form my dream team of the best UX, Creative Director/Art, ACD/Writer, Dev and QA teams.
We all worked remotely and yet it was seamless; client and agency were thrilled with the outcome. I was the EP for this website project.
